{"id":1419,"date":"2025-12-24T05:57:10","date_gmt":"2025-12-24T05:57:10","guid":{"rendered":"https:\/\/drraihanaismail.com\/?p=1419"},"modified":"2025-12-24T05:57:41","modified_gmt":"2025-12-24T05:57:41","slug":"beyond-local-effertys-experience-at-sial-interfood-indonesia","status":"publish","type":"post","link":"https:\/\/drraihanaismail.com\/?p=1419","title":{"rendered":"Beyond Local: Efferty\u2019s Experience at SIAL Interfood Indonesia"},"content":{"rendered":"\n

Baru-baru ni, Efferty ada peluang besar join Indonesia Exhibition yang sangat legit, SIAL Interfood<\/strong>, bersama PUNB dan CCI France<\/strong>. Honestly, this experience memang eye-opening, bukan setakat jalan-jalan atau buka booth, tapi betul-betul belajar how international food & supplement industry works.<\/p>\n\n\n\n

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Dekat sana, kita dibawa jumpa PT companies dari Indonesia<\/strong>, dengar sendiri macam mana sistem diorang operate, especially bab BPOM<\/strong>. For those yang tak familiar, BPOM ni lebih kurang macam KKM + NPRA versi Indonesia. Dia punya proses, requirement, documentation.<\/p>\n\n\n\n

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Semua tu buat kita sedar yang nak masuk market luar ni bukan main redah je. Banyak benda kena prepare, mentally and operationally.<\/p>\n\n\n\n

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SIAL Interfood ni pula bukan event kecil-kecil. Ada lebih 1500 vendor<\/strong> dari pelbagai negara dan category. Food, beverage, dairy, supplements, ingredients.<\/p>\n\n\n\n

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You name it, semua ada. Jalan satu hall pun dah rasa overwhelmed, sebab every booth ada cerita sendiri, ada positioning sendiri, dan ada target market yang very clear. Dari situ, kita belajar yang branding dan formulation bukan sekadar \u201csedap\u201d atau \u201ccantik\u201d, tapi kena fit dengan regulation dan culture market tu sendiri.<\/p>\n\n\n\n

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Dari segi networking pula, memang solid. Kita jumpa pelbagai corporate players<\/strong>, distributor, manufacturer, and potential partners. Casual talks pun boleh jadi serious discussion. Small conversations boleh buka peluang besar. That\u2019s one thing yang kita betul-betul appreciate.<\/p>\n\n\n\n

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Exposure macam ni tak boleh dapat kalau duduk dalam market sendiri je.<\/p>\n\n\n\n

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Of course, Efferty pun bawa banyak sample<\/strong> ke sana untuk exposure dan sharing product knowledge. Antaranya Chocolate Cinnamon<\/strong>, Taro<\/strong> yang sama dengan DCI Effertwin Taro<\/strong> (yang sekarang ni dah boleh beli dekat Watsons), dan juga susu Qudax<\/strong>, iaitu susu kuda Efferty. Reaksi orang luar Malaysia bila rasa dan dengar story behind formulation tu sangat interesting. Ada yang curious, ada yang impressed, ada yang terus tanya pasal potential collaboration.<\/p>\n\n\n\n

Overall, pengalaman di SIAL Interfood ni buat Efferty lebih grounded dan pada masa sama more ambitious. Kita nampak clearly di mana level kita sekarang, dan apa yang perlu diperkemaskan kalau nak pergi lebih jauh. This is not just about exhibition, tapi about learning curve, confidence, and vision.<\/p>\n\n\n\n

One step outside Malaysia, but one giant step for Efferty\u2019s journey. <\/p>\n","protected":false},"excerpt":{"rendered":"

Baru-baru ni, Efferty ada peluang besar join Indonesia Exhibition yang sangat legit, SIAL Interfood, bersama PUNB dan CCI France. Honestly, this experience memang eye-opening, bukan setakat jalan-jalan atau buka booth, tapi betul-betul belajar how international food & supplement industry works. Dekat sana, kita dibawa jumpa PT companies dari Indonesia, dengar sendiri macam mana sistem diorang … <\/p>\n","protected":false},"author":1,"featured_media":1424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-1419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cerita-dr-rai"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/drraihanaismail.com\/index.php?rest_route=\/wp\/v2\/posts\/1419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drraihanaismail.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drraihanaismail.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drraihanaismail.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/drraihanaismail.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1419"}],"version-history":[{"count":1,"href":"https:\/\/drraihanaismail.com\/index.php?rest_route=\/wp\/v2\/posts\/1419\/revisions"}],"predecessor-version":[{"id":1427,"href":"https:\/\/drraihanaismail.com\/index.php?rest_route=\/wp\/v2\/posts\/1419\/revisions\/1427"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/drraihanaismail.com\/index.php?rest_route=\/wp\/v2\/media\/1424"}],"wp:attachment":[{"href":"https:\/\/drraihanaismail.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drraihanaismail.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drraihanaismail.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}